P& g's biggest hurdle to overcome when selling tampons in latin american markets was

P&G had to overcome mostly religious and cultural hurdles. The biggest hurdle was that a lot of women thought that if they use tampons, they will loose their virginity. And in a majority Catholic continent such as Latin-America, virginity is really important; therefore many women restraint to use tampons for that reason. 

1. temperance, abolitionist, suffragist