List the pros and cons of being a challenger in a presidential election

The following is the Pros: 
Can assault the present president's approach choices 
They can without much of a stretch feature their prosperity while limiting their disappointments on the grounds that their record isn't also known as the president's 
Challengers can exploit the energy they convey from winning primaries and councils by draining their media scope 
They can claim to be "Washington outcasts" with a specific end goal to speak to the doubt numerous Americans have for the government 

The following are the Cons: 
They don't have as much cash the greater part of the circumstances 
They don't have the presidential experience that the president has 
Regionalism 
Restricted chance to demonstrate that they can prevail on national or worldwide stage 
Difficult to interest the standard voters rather than speaking to their gathering individuals in the primaries