Millcorp sells wetsuits for deep sea divers. It recently engineered a new material for its wetsuits to better hold in the wearer’s body heat. After a close encounter with a shark, a customer discovers that the new material protects against shark bites - an unintended benefit that Millcorp was not aware of. Soon after, Millcorp’s sales explode and it achieves 90% market share in diver wetsuits. Which of the following best describes this situation?
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Millcorp sells wetsuits for deep sea divers. It recently engineered a new material for its wetsuits...
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