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Mathematics, 19.12.2019 00:31 javibote

Brenda walsh – a market researcher with kraft, inc. has conducted a survey-based research study to better understand consumer attitudes toward eating healthy. the survey asked each respondent to indicate the degree to which they agreed with eight different statements regarding their attitudes toward healthy eating habits. in addition, data regarding their likelihood to purchase a new organic product being introduced by kraft, inc. brenda is interested in understanding which of the attitudes have the greatest influence on consumers’ likelihood to purchase the new product. which statistical analysis approach should she use?

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