Why is conceptual clarity an important first step in the measurement process? (a) Because it assures us that the statistical findings will apply to the broadest possible population instead of just the sample of data that we observe. (b) Because it is critical in helping us find representative sources of data that we can use to measure the concept. (c) Because it decreases the influence of random factors that can bias our measures. (d) Because, without clear definitions of the concepts we intend to measure, it is impossible to know whether the measures accurately capture what we intend to measure