Pete is conducting a survey to determine his customers’ overall satisfaction about the quality of his company’s products. He sends out surveys to the 5 customers who have purchased the largest number of items over the past year. Are his results likely to be representative of the population he is trying to analyze? Explain.

The sample is from the right population, his customers. However, because he is surveying such a small number of people and only asking his best customers (who are probably the most satisfied, or they would not buy so much from him), the results are going to be biased, most likely positive, and not representative of his entire customer base.