Mike goes grocery shopping for baby food for his young daughter. he has a coupon for a popular brand, but as he’s rounding the end of the aisle he sees a display for a new brand of baby food. on the jar it says the baby food is all natural with no preservatives. because he only wants the best for his daughter, he immediately buys the new brand even though it’s a bit more expensive. explain what techniques the seller has used to market the new brand of baby food, and if mike should have taken any additional steps before making his purchase.