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Mathematics, 18.03.2021 01:00 CatsandDogsaredabest

1) Para uma estratégia de marketing de conteúdo adequada, é necessário que a empresa conheça seu público-alvo, pois a partir dele será capaz de
definir pontos-chave do conteúdo, como o tom do conteúdo, seu formato, os
valores centrais e de que formas esse conteúdo será distribuido. Uma das
ferramentas que auxiliam na compreensão do público-alvo é a criação de
personas.
Assinale a alternativa que explica corretamente o que são personas.
Alternativas:
a) Perfis detalhados de consumidores-alvo hipotéticos.
b) Representações ficticias dos clientes indesejados de um negócio.
Perfis gerais de pessoas reais, não necessariamente consumidores-alvo
hipotéticos.
d)
Perfis detalhados de pessoas reais, não necessariamente hipotéticos
consumidores-alvo.
e) Representações fictícias e desumanizadas de consumidores-alvo.

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