2. Kate is an entrepreneur. Two years ago she left her job as a fashion designer at a multinational company. She started up BBB, a women's sportswear clothing business. BBB targets a market
segment of high income consumers. BBB's products are sold in 3 retail shops and also through its
website. Kate said: 'I saw a gap in the market and took the risk. Obtaining the finance I needed
from the bank was not easy. I enjoy making decisions such as using leaflets to promote the
clothes.
BBB's revenue target for next year is $500 000.
Do you think that using leaflets is the best way for Kate to promote her products? Justify your
answer. *
(4 Points)