DHG has 20,000 shares of stock outstanding with a par value of $1 per share and a market price of $17.50 a share. The balance sheet shows $20,000 in the common stock account, $425,000 in the capital in excess of par value account, and $98,000 in the retained earnings account. The firm just announced a 5-for-3 stock split. What will the market price per share be after the split?