For this assignment, you will be watching several campaign commercials that ran during presidential elections. Follow the directions listed in the questions. If you run into problems, you can ask your teacher for assistance. As you watch a commercial, think about the following questions:

What are the creator’s motivations?

How does the creator try to influence the viewer?

Which ideas presented are facts, and which are opinions?

Search the Internet for “Clinton 96 ad, Next Century” and watch the campaign commercial from President Bill Clinton’s 1996 reelection campaign

Compare this commercial’s central theme and motivational pressures to President Reagan’s “Prouder, Stronger, Better” commercial. How are they alike and different? Are they equally effective?