Americans often equate "bigger" with "better," and prefer larger cars, TV screens, homes, even meals. Researchers suspect that in doing so, we are trying to reduce risk in the consumer decision process.

Full question:

Americans often equate bigger with better, and prefer larger cars, TV screens, homes, even meals. Researchers suspect that in doing so, we are trying to reduce risk in the consumer decision process.

a. psychological

b. performance

c. physiological

d. financial

e. social

Researchers suspect that in doing so, we are trying to reduce psychological risk in the consumer decision process.

Explanation:

People are "further anticipated to spend more for something if they see a lower-priced product as providing lower satisfaction and higher risk," Engaging larger items may present us feel extra strong and increase status, conquering psychological risk for customers who may contrarily feel weak.

The psychology back why people buy luxury assets, we’ll be completely implemented to suppress down any sensations that try to influence the rational part of our brains that the more precious something is, the greater its quality.

you have to draw the persons position over there