Khaadi is a multinational Pakistani clothing fashion brand founded in 1999 by Shamoon Sultan. It specializes in "hand-woven" technique products, especially a wide clothing range for women in Prét wear; it also provides unstitched lawn, children's clothing, shoes, bags, jewellery, and men's wear. Khaadi won numerous industry awards including Lux Style Award for High Street Band thrice, Achievement in Fashion Design - Prèt and has been nominated at different occasion in several categories at Lux Style Awards. It is regarded as the one of the best fashion brands in Pakistan. Q-1. Explain how Khaadi has used the Product/Market Expansion Grid (Ansoff's Growth Strategies) in order to expand its business and increase its customer base over the course of 10 years. Explain each strategy with reference to Khaadi's