The scientist who gives the definition of work

Work, in physics, measure of energy transfer that occurs when an object is moved over a distance by an external force at least part of which is applied in the direction of the displacement. ... To express this concept mathematically, the work W is equal to the force f times the distance d, or W = fd.

Explanation:

When an effort is applied on a body and the body moves to a distance in the direction of the force applied then it is known as work.

i guess that visual aids present persuasive examples to what you are presenting, some factors would be theme (does it fit with the color, information, what you are presenting), size (can you see it, is it a big enough span of data/information), and overall look of the visual aid.

hope this : )