The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called:
a. market penetration
b. market segmentation
c. market development
d. market research

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Consider an ordinary, helium-filled party balloon with a volume of 2.2 ft3. the lifting force on the balloon due to the outside air is the net resultant of the pressure distribution exerted on the exterior surface of the balloon. using this fact, we can derive archimedes’ principle, namely that the upward force on the balloon is equal to the weight of the air displaced by the balloon. assuming that the balloon is at sea level, where the air density is 0.002377 slug/ft3, calculate the maximum weight that can be lifted by the balloon. note: the molecular weight of air is 28.8 and that of helium is 4.

Which explanation describes the forces involved for a person to walk down the sidewalk? a. the person's feet push backward on the sidewalk; the sidewalk pushes backward on the person. b. the person's feet push forward on the sidewalk; the sidewalk does not push on the person. c. the person's feet push backward on the sidewalk; the sidewalk pushes forward on the person. d. the person's feet push forward on the sidewalk; the sidewalk pushes forward on the person.