The situation analysis of an advertising plan includes historical context as well as evaluation of the industry, the market, and the competition.

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The situation analysis of an advertising plan includes historical context as well as evaluation of the industry, the market, and the competition.

a. True

b. False

a. True

Explanation:

An advertising situation analysis is often carried out before an advertising campaign, to consider strengths and weaknesses as well as the consumers' perception of both the firm and the competition.

It is part of an advertising plan when the current conditions and their importance are described. The industry analysis focuses on objectives, and the market analysis on tasks and they work together as part of the situation analysis.