You and a colleague at Paramount ad agency prepared these two charts. The information presents feedback from your nationwide campaign promoting a company and their
toddler-friendly computer. Which is the MOST ACCURATE summary of the two charts?
O Consumers most value a high quality product and they view your client's company as ethical.
Consumers are most interested in the positive impact and reach, and less concerned with the hits.
O Consumers most value ethical leaders and they seek a company with vision, especially for high
quality products.
O Consumers responded most strongly to messages that evoke innovative solutions, and far
reaching, high quality products.
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