The social rules and guidelines that prescribe appropriate behavior in a particular situation are called

The social rules and guidelines that prescribe appropriate behavior in a particular situation are called norms. These social norms govern behavior in groups and society in general. Arrow 1971, Akerlof 1976 said: norms are efficient means to achieve social welfare, Coleman 1989 said prevent market failures.

The system of values and norms that are shared among a group of people and that when taken together constistute a design for living is referred to as culture.

swahili is an extremely rich and complex civilization, a set of ethnic groups articulated by a language and a series of cultural elements that fuse the african traditions, islam and indian culture. this growth was largely a result of the indian ocean trading network that brought in not just man-made riches, but also religious ideas, specifically islam, which had a significant impact on the local culture. furthermore, the development of the swahili language gave a common cultural unity to the people.