Describes an attitude held by some american businesspeople that american culture is superior to all others.

Ethnocentricity

Explanation:

Ethnocentricity refers to a belief that your own ethnicity or ethnic group is superior to that of another. Ethnocentric people are biased in drawing assumptions about certain ethnic groups on the basis of their own cultural beliefs, norms, and practices.While many people may recognize ethnocentricity as problematic, they may not realize it occurs everywhere.

Ethnocentrism's greatest risk is that it promotes a perception of dominance over other classes. This kind of insular thinking considers other societies to be backward, bad, or incorrect. Such hypotheses may grow into aggression, inequality, bigotry, discrimination, stagnation.

Ethnocentricity

Explanation:

Ethnocentrism is the act of judging another culture based on preconceptions that are found in the values and standards of one's own culture  especially regarding language, behavior, customs, and religion.