By showing people three rows of three letters each for only a fraction of a second, george sperling demonstrated that people have memory.

George Sperling created this experiment to demnostrate what he called Iconic memory. This procedure demonstrated that although iconic memory can store the whole information, this tends to fade away rather rapidly, not allowing the person to retain all of it. We are able to retain information, but are unable to retain it long enough to make the recall.

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