Instead of providing arguments in favor of a political candidate, ads may build political support by associating pictures of the candidate with emotion-evoking music and images. this strategy best illustrates what?

Instead of providing arguments in favor of a political candidate, ads may build political support by associating pictures of the candidate with emotion-evoking music and images. This strategy best illustrates PERIPHERAL ROUTE PERSUASION.

Peripheral route persuasion is when a listener uses cues instead of the facts, message, or arguments of a message to to decide whether or not they agree.

i think it's b or c hope this