Your client wants to improve his ad positioning. you recommend that one way he can do this is by increasing his bid amount. why is it a good idea to also explain to your client how this will benefit him?

It is a good idea because it will help the client understand how increasing his bid amount and ad quality will help reach his goal of reaching more customers.

Explanation:

By making the client invest more funds in his ad and improving its quality, there are more chances for such ad to appear upper in a search results' page. This is the best strategy since he/she will attract more costumers and grow his/her business significantly.

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