Compared to other consumer products, the major distinguishing characteristic of emergency products is the customer's:
select one:
a. urgency to get the need satisfied.
b. willingness to shop and compare
c. desire to negotiate for a "deal."
d. willingness to shop around for a lower price.
e. interest in the brand name.

a. urgency to get the need satisfied.

Explanation:

According to my research on the different characteristics of consumer products, I can say that based on the information provided within the question emergency products are specific because of the urgency to get the need satisfied. This is why they are named "Emergency" help.

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