For the marketer, a thorough involves an understanding of and an appreciation for the values, customs, symbols, and language of other societies.

The correct answer would be, Cross Cultural Analysis.

Explanation:

Cross Cultural Analysis is the study and analysis of similarities and differences between consumers in two or more nations or societies. The cross Cultural Analysis also involves an appreciation and understanding for the values, customs, symbols and language of other societies.

The goal or aim of the cross cultural analysis is to always have a look at both the universal and unique behaviors of the consumers or individuals to find out the impact of their cultures on them.

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