How does incorrect market positioning affects future marketing strategic planning?

Explanation:

Market Position refers to the way the consumers see and feel about a specific brand or product that is being offered by the company as opposed to other similar brands. If a company has incorrect market positioning, it means that consumers are not happy with the brand and basically choose their competitors instead. This greatly affects future market strategic planning because once a consumer is unhappy with a brand they begin to view that brand and company as something bad, once this happens it is extremely difficult to gain the consumers trust once again and there are very few strategies that can correct market positioning.

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