What are the different components of the promotion mix (or marketing communications mix)?

Explanation:

According to my research on the promotion mix, I can say that based on the information provided within the question there are five components that sum up this mix. The components are the following:

These are the 5 main components of the promotional mix even though some companies decide to add a sixth component called Event Sponsorship, which as the name suggests is the process of finding groups or individuals to sponsor a specific event.

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productive most commonly means: achieving or producing a significant amount or result.

explanation:

productive can also mean:

these depend on how the word productive is used. most likely productive will mean   achieving or producing a significant amount or result.