Pros:
1. Cost effective
This is the most advantageous part of social media marketing as compared to other types of marketing.
No fees are required for any major social media platforms but one is able to interact with a large number of target customers.
2. Large audience
Social media platforms allows you to interact with a number of people in one place it reaches beyond all demographic boundaries one can even reach people from overseas through the social media marketing.
3. Quick
This is the quickest way to transfer information in as fast as possible. Whatever one publishes on social media it is easily and quickly available for all the audience to view wherever they are and a person can even link their websites on their social media account .
It is easily accessible and available in just a click of a button .
4. Interaction:
It is very interactive your potential customers can easily communicate with you and be able to even raise their concerns or ask what ever they need to know about the products or even make suggestion so it build that trust between customer and the business owner this can result to long lasting relationships.
5. Brand loyalty:
The level of interaction create loyalty between customers and business owner as they learn to trust each other through regular interaction .
As the business owner respond to their customers it builds a sense of being a valuable customer and result to loyalty .
Cons
Time-consuming:
You need to invest your time in it , put your maximum effort through interacting with your customers and updating them .
Your customers shouldn't feel ignored by the lack of your online responses to their questions or concerns so you need to engage and interact with your customers constantly.
Your customers may start to lose interest when they feel like you don't interact or respond to their questions .
2. negative publicity:
Some people intentions are to see other fail and this is the place where these comments can ruin your business because they can be easily publicised which may lead to you losing customers .
3. Loss of control:
This is also closely related to negative publicity , when one customers is not happy with your product or service and they start posting their negative views on social media that also strikes back to your business.
4. Dilutes brand voice:
When you have different people managing your product online it may become mixed message where one says something and the other says something different hence confusing customers and leading to the loss of interest.
