Why is defining the problem the most important step in the marketing research process?

defining the problem is the most important step because the rest of the process depends on it.

Explanation:

According to my research on the marketing research process, I can say that based on the information provided within the question defining the problem is the most important step because the rest of the process depends on it. Without knowing exactly what the problem is you can not plan accordingly and come up with marketing solutions to solve it. Therefore, you can not continue to finding the objectives and creating the marketing design.

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