There are 4 basic criteria for segmenting markets. identify and explain each.

(1) A market segment must be substantial and have enough potential customers to be viable.

(2) A market segment must be identifiable and measurable.

(3) Members of a market segment must be accessible to marketing efforts.

(4) A market segment must respond to particular marketing efforts in a way that distinguishes it from other segments.  

Explanation:

american political culture includes a plenty of focus views and preferences. not all westerns experience the same opinions, of course, but the large preponderance promises to these general ideas, including equality, justice, freedom, individualism, integrity, and difference.

the united states is a democratic republic. residents elect representatives to governmental, nation, and local administration; those deputies create the regulations that command u.s. community. although emptiness in u.s. law needs it, in usage, the administrative system is ruled by executive factions.