Downtown coffee roasters is a premium cafe that is reputed for its superior customer service. the coffee shop also serves gourmet food to its customers, which allows it to charge a premium price. budget beans, in contrast, is a chain of coffee shops that charges the lowest price in the industry due to its self-service policy. however, perky's coffee inc. has found a balance between these two strategic groups by using automated ordering to free up its employees to work as master baristas and bakers, thus focusing on creating excellent products. it charges a price slightly above that of budget beans. in this scenario, perky's coffee is following a: