The flow of communication involves opinion leaders for a particular product area who actively seek relevant information from the mass media as well as other sources. these opinion leaders process this information and transmit their interpretations of it to some members of their groups, and these group members also receive information from the mass media and other members who are not opinion leaders as well. a. direct
b. two-step
c. multistep
d. dispersion
e. inoculation

Why are people more likely to marry individuals with social and cultural backgrounds very similar to their own? a. parents and other family members always exert pressure to marry within the group. b. people spend a great deal of time alone, and therefore can have few opportunities for meeting people. c. people develop irrational fears of out-group members and are scared to date them. d. people have greater access to individuals like themselves.

"“forty or fifty years ago, many people thought that simply transferring technologies from industrialized to developing countries would close the technology gap. now we know that technologies developed in industrialized countries may not be suitable for use in other environments. they may require a particular type of infrastructure to operate. they may need specialized parts or knowledge to mend when they break we now understand that innovative capacity must be built in different ways." - united nations secretary-general ban ki-moon based on the secretary general's comments, which of these would be most important for a country to improve? a) native literature b) transportation grid c) cultural traditions d) construction styles

Which of the following methods could be considered a "best practice" in terms of informing respondents how their answers to an on-line survey about personal information will be protected? respondents are informed that investigators will try to keep their participation confidential; however, confidentiality cannot be assured.respondents are informed that a research assistant will transfer all the research data to a password-protected computer that is not connected to the internet, via a usb flashdrive. the computer is located in a research team member's office.the investigator uses the informed consent process to explain her institution's method for guaranteeing absolute confidentiality of research data.the investigator uses the informed consent process to explain how respondent data will be transmitted from the website to his encrypted database without ever recording respondents' ip addresses, but explains that on the internet confidentiality cannot be absolutely guaranteed.the investigator uses the informed consent process to explain how respondent data will be transmitted from the website to his encrypted database without ever recording respondents' ip addresses, but explains that on the internet confidentiality cannot be absolutely guaranteed