Shamiya is the marketing manager for a leading mattress manufacturer. she is in the process of developing a market segmentation scheme for her company. because delivery costs are very high for mattresses, she is likely to consider along with other variables as she develops her plan?

geography

Explanation:

According to my research on different marketing problems, I can say that based on the information provided within the question she is likely to consider geography along with other variables as she develops her plan. This is because the geographical location of the buyer can increase delivery costs drastically for the mattress company and in many ways make the company lose money because of the high delivery costs. Therefore she will have to consider geography when developing her plan.

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parable of the tares

explanation:

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.