Jacques is contemplating the possible moves his camping equipment firm can make to become more competitive in the marketplace. at the highest level of analysis, there are really three strategies available for jacques's firm to achieve its goals: (1) do nothing, (2) do nothing different from the status quo, and (3) do something different.

He needs to do something different

Explanation:

Doing something different is what set the business apart from all other businesses and makes it unique without even having to change the prices of their products .

People are always looking for something that stand out from the rest of similar products something that can capture their interest due to its uniqueness so if they want to be more compatitive they have to innovate new unique ideas that will give exceptional look to their products.

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