You have agreed to make a speech in front of the student union building to convince students of the necessity of tuition increases. you haven't had a lot of time to rehearse your arguments, and you know if you had another two days you could construct and deliver a more logical, well-reasoned persuasive message. in order to increase the odds that the audience will be persuaded by your less-than-ideal speech, you should to ensure that the audience processes your message

speak on the side of the building where noisy construction is underway; peripherally

Explanation:

What does peripheral mean?

It's a fast positive reaction to a message without having done deep listening or detailed listening to the message .

For example since you are delivering a speech on tuition fees one may hear a word 'save ' and a person may think this tution increases won't be affecting them cause they are still going to save somehow eventhough they didn't hear the rest of the message or what that save was referring to.

When people are lazy or have no interest in paying attention I. What is being said they will use mental shortcut and their superficial cognitive. They will rely on certain cues to respond without giving the issue much detailed analysis and thoughts.

For example in voting system sometimes if someone doesn't real want to think deep about who to votes for they will use just on the surface cues such as the person's look or their fluency in a langauge that person like , all in all they will use superficial thing to decide on their vote.

In the above text the noisy construction next to you is likely to disrupt and disturb how the audience pay attention to your speech and as a result they will just use certain cues to favour your speech hence they will use peripheral.