Arm & hammer baking soda has been very successful promoting other uses for this product. advertisements provide several uses other than baking, such as removing odors from carpeting, the laundry, and kitty litter boxes. finding more uses for a product is known as

Innovation Strategy.

Explanation:

The innovation strategy is a new way to think about what is a product made for and how it can be used.

Most producers know about their products, what are them for and how can they be used.

In some cases, applying the innovation strategy, producers and dealers and also distributors may discover new markets for their products and provide a competitive edge over the competition.