As the leading manufacturer of bleach in the nation, clorox must guard itself against challenges from detergent manufacturers who are using bleach as a detergent additive. according to jack trout and al reis's marketing warfare, which type of strategy to clorox use?

Defensive strategy

Explanation:

Defensive strategy is a strategy that is used by many organizations or companies to retain their valuable customers that are to be taken away by their competitors. Competitors are those firms that are selling the same product at the same cost to the same customer at the same place. When this happened then it increases the level of competition the company has to be maintained its brand, product with advantageous value and maintain an adequate reputation among the brand. Many times the firms reduce the competition due to fear of financial loss.

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