When developing the for his salon, theo decided to obtain a long-term competitive advantage over other salons by offering longer hours, better prices, a well-trained staff, and hair coloring for half-price every wednesday to attract customers.

Retail strategy

Explanation:Retail strategy is the techniques that is formed for any product or service under the marketing scheme to get to customers. This plan attracts and influence the customers by the advertising, pricing, product or service display etc.

Theo is also using retail strategy for attracting the consumers by displaying offers ,lesser price, staff , services etc on Wednesdays.This will help him to achieve more profit as compared with other salons.