In marketing settings, virtually all individuals or organizations can achieve everything they could possibly need, value-wise, in this world simply by concentrating on enough other people or organizations get what they want; that is, focusing on solving these others’ problems first. this statement, which is true and accurate, most closely reflects the principles of the:

Not all members of the radio audience of orson welles' war of the worlds broadcast panicked immediately. indeed, some didn't panic until they looked out of the window and saw empty streets; others didn't panic until they saw streets full of traffic. it was after checking out the situation that these citizens decided that the martians had indeed invaded earth. this example illustrates that contagion can result when people look to others for the interpretation of ambiguous situations . can result when cultural norms reinforce people's most likely responses. occurs primarily because humans are by nature irrational creatures. is especially likely when people are motivated to make independent decisions.