Within the context of rcr, integrity primarily refers to: a) having a sincere commitment to upholding one’s word and adhering to ethical and professional standards b) selecting the appropriate procedures and materials to undertake a research project c) whether the research team has secured adequate funding to undertake the research. d) whether one has the technical expertise to perform the research in question.

The correct answer is A) Having a sincere commitment to upholding one's word and adhering to ethical and professional standards.

Explanation: Integrity is explained as the practice of strong adherence to ethics and professionalism in any given situation. An individual who practices integrity is honest and accurate in his/her actions and their behavior is guided by a set of moral values.

In research (RCR) integrity primarily refers to that commitment to adhere to ethical and professional standards.

In conclusion, within the context of RCR, integrity is adhering and being commited to perform in such a way that is coherent with one's ethical principles, moral values and professional standards.

The correct answer is A.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.