Simon peters, a senior manager at celise export logistics, goes to france to negotiate a deal with the company's french partners. he dresses casually in a t-shirt and jeans. his french counterparts call off the meeting and accuse him of taking a casual attitude toward negotiations. in this scenario, dressing formally during business meetings is probably a cultural for the french.

Cultural Imperative

Explanation:

From the given case/scenario , we  can state that  in this case dressing formally at times of meetings is referred to as cultural imperative. Cultural imperatives are referred to as or known as the customs that one tends to conform or follow in order to be efficient and successful. In several Asian countries, businesses tends to understand the vital importance of establishing a relationship.

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