The reason sophia chose to stay at a particular chain of bed & breakfast inns was because its web site promises free breakfast at any inn that did not offer a wake-up service. when sophia stayed at one of the chain's inns, she was allowed to oversleep and missed an important sales call even though she had asked to be awakened at 7: 00 am. the inn manager told her that his hotel did not offer a wake-up service and apologized for her inconvenience. he did not offer her a free breakfast and sophia swore never to stay at the inns again. the chain of inns needs to: