Instead of featuring any functional benefits of the product or brand in ads for the ipod, this product was introduced by showing a silhouette of a person dancing with the white earbuds and holding a white ipod mp3 player. which type of advertising appeal does this illustrate?

Value-expressive appeal

Explanation: Value-expressive appeal is the form of advertising which is based on the values of the product. Usefulness and worth are the factors for expressing about any product .

In this advertising the audience tend to self configure themselves with the attitude presented in the advertisement.

According to the mentioned situation, value -expressive appeal is used for advertising about iPod as they are not describing about advantage based on function rather presenting it in a manner that people are persuading to the image of the dancer showed with iPod.

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