Walmart’s customers have come to expect to find unilever products in stores, and unilever depends on walmart to purchase a good portion of its output to sell to its own customers. this scenario represents the first phase of . vertical marketing systemb. quick response systemc. horizontal marketing systemd. virtual marketing system

This scenario represents the first phase of a Horizontal marketing system.

Option: (C)

Explanation:

A horizontal marketing system is the marketing system where two or more companies of different nature collaborate in order to generate more profit for the engaged companies. This type of marketing system has prospect of expanding its market size in a wider demographic range. In horizontal marketing system, the opportunities for partnership of the companies is more. Also, there is less competition between the companies adapting horizontal marketing. An example of horizontal marketing is the collaboration of Coca-Cola and KFC.