Conditioning techniques are used in advertising to sell products. pairing a neutral stimulus (like a handbag) with a naturally exciting stimulus (like an attractive model) is an example of:

It is an example of classical conditioning.

Explanation:

Classical conditioning technique is the process of pairing potent existing stimuli with the neutral stimuli.It is very useful technique in teaching, learning as well as other fields like marketing. Here, an existing potent stimuli is connected to the neutral stimuli to grab attention of the consumers, as attractive model of hand bag has the features of bag plus it is attractive. This concept is also known as the Pavlovian technique.