In the context of maslow's hierarchy of needs theory, when a company names an "employee of the month" and "employee of the quarter," the company is addressing employees' needs.

Esteem needs

Explanation:

Esteem needs refer to the self-respect of a person. It is the basic need of the Mash-low hierarchy in which each person wants to be valued and respected by others. We all people in our lifetime period participated in activities that accomplished our sense of self-respect. If someone is not able to accomplish his/her self esteem, it creates an issue of self-respect and self-esteem and accompaniment about esteem.

For self-esteem, a person needs to appreciate self. The self-esteem divided into two ways the lower self-esteem and higher self-esteem. In lower self-esteem, people appreciate a person by their status, prestige, money standard but in higher esteem the belief in courage, strength, self confidence and independence.