Some consumers cope by making a purchase. after consumers have made acquisition, consumption, or disposition decisions, they also evaluate: their prepurchase decision-making process. their judgments. the outcomes of their decisions. the brand evaluation process.

The consumer behavior is the process whereby individuals decide whether, what, when, how and from whom to purchase goods and services.

Explanation: The consumer behavior of the brand evaluation process after making a acquisition, consumption or disposition decisions are, now, a important factor to take in consideration by marketers and brands.

In the eye of a consumer, your prepurchase decision-maing process are based on a several factors, like the functional and psychological benefits the product will offer, wich leads to the tought about your judgments, the outcomes of their decisions in positive and negative views.

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