The view of organizational culture explains how an organization develops the shared values that can have such a powerful effect on work attitudes and behaviors.

1. perception is reality
2. ten-foot attitude
3. product champion
4. people make the place

4. people make the place

Explanation:

In organizational culture theory, the "people make the place" theory states that the people who are part of the organization, and the way they behave and conduct, define how this organization is perceived by the members of said organization, thus affecting how the members and the organization itself behave. According to this view, this self-perception of an organization is what develops the shared organization values that have a powerful effect on work attitudes and behaviors among the members of the organization. In short, "people make the place" means that the way members of an organization behave further influences how other members behave, in a continous feedback cycle.

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