After one year of operation, mac and zach learned that several enthusiastic baseball players were driving to a larger town to receive similar services. in order to learn about the potential customers who were going elsewhere for service, mac and zach proceeded to look online to determine how competitors' services differed from theirs. they learned that competitors were open longer hours on weekends, and even had celebrity endorsements. the new information they gathered, and its interpretation, was the part of the marketing research process.

Analysis

Explanation:

Research analysis is the process in which each part of the collected data in the research work whether quantitative or qualitative, observations made, etc are studied thoroughly in order to reach a conclusion so as to take action based on that.

Thus in case of Mac and Zach, they researched about the cause of the shift of the potential consumers and based on the data and observations made they came to learn about the various causes.

This activity is known as analysis in the process of marketing research.

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