According to gramsci, rulers who provide some genuine benefits to their subjects, spread an ideology that justifies their rule, and nevertheless succeed in protecting their privileges are exercising.

Rulers who provide some genuine benefits and who spread an ideology that justifies their rule and succeed in protecting their privileges are exercising hegemony.

Explanation:

Gramsci is well-known for his understanding of hegemony. Hegemony is a concept that shows how the dominant classes can rule with the consent of those who are ruled. Rather than use obvious coercion, the bourgeoisie in Europe ruled with the consent of the subordinate masses. In Gramsci's view, the bourgeoisie was hegemonic because it did serve some interests of the lower classes in order to assure their support. But in the end, this was so the bourgeoisie could maintain their power and their advantage over the lower class groups.  

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