Fresnas cuisine, a restaurant chain, recently introduced fast food in its menu. this action was taken because the top management recognizes that their customers are predominantly young people. this scenario illustrates how influence marketing decisions.

demographic factors

Explanation:

demographic factors are socioeconomic traits that are used to define a population such as education level,income level,age ,sex ,occupation ,religion ,average of family size and other demographic based factors.

All these factors determine different targets customers for diffrent companies for example a company that sells Islamic dresses will have to target those areas with the most people who practice this religion.

So a company always has to evaluate who their target customers are and organise themselves in a way that will cater specifically to their targets , if their targets are those people who have high income level they will have to locate themselves around the areas that are dominated by those people and make product that aligns with their needs.

answer; technology;